PR Campaign: Heat your home - SpeedComfort
The Challenge
CLIENT’S BRIEF
SpeedComfort wanted to raise awareness of their energy-saving radiator fan, which had just launched in the UK from the Netherlands. The easy-to-use fan heats up rooms twice as quickly while reducing heating costs for users. SpeedComfort wanted to drive traffic to its website to increase sales as well as gaining trusted reviews. With the concept of a radiator fan not being very well-known, Twist recognised that an SEO approach would not achieve the aim, as people can’t search for something they don’t yet know exists. We needed to raise awareness of the device – and fast!
Our Approach
THE TWIST
The campaign focussed on placing the SpeedComfort in front of as many people as we could. We focussed on product placement and reviews, recognising that as a simple home product, showcasing its benefits to the user would be more likely to get results that trying to find a news angle. Twist focussed on stakeholder mapping, identifying all potential audiences, which spanned consumer and trade.
THE OUTCOME
Twist secured a review by YouTube DIY influencer plumperparts, the video got more than 10,000 views in the first few hours and had 100,000 after the first 10 days. SpeedComfort saw sales treble in the first few days after release and continue to sell at an increased rate. We also secured reviews the Evening Standard, the Evening Telegraph in Scotland, Heating and Plumbing monthly and MightyGadget, as well as product placement in MyWeekly.
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