PR Campaign:
Afternoon Tea with Channel 4 - Noveltea

The Challenge

CLIENT’S BRIEF
Our contacts at Channel 4 were heading up to Newcastle-upon-Tyne to interview Teresa May during her visit to the region.  We saw this as a great opportunity to connect our client NOVELTEA with our contacts at Channel 4 and subsequently set up an interview with the entrepreneurs behind NOVELTEA for Channel 4 News, to discuss their stance on Brexit while raising awareness of their new alcoholic tea blend.

Date

June 2018

Client

Noveltea

Category

PR

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Our Approach

THE TWIST
Channel 4 were keen to interview and feature NOVELTEA on their Channel 4 evening news programme about their stance on Brexit.  Our team accompanied the interview to support and give confidence to our client, while making sure the interview stayed on track, on message and delivered a positive outcome in the way our clients were portrayed.

THE OUTCOME
Our contacts at Channel 4 were heading up to Newcastle-upon-Tyne to interview Teresa May during her visit to the region.  We saw this as a great opportunity to connect our client NOVELTEA with our contacts at Channel 4 and subsequently set up an interview with the entrepreneurs behind NOVELTEA for Channel 4 News, to discuss their stance on Brexit while raising awareness of their new alcoholic tea blend.This media opportunity provided NOVELTEA with the platform to subtly showcase their product to relevant audiences circa.  781,000 viewers.

Securing this coverage formed part of NOVELTEA’s overall campaign to raise brand profile in the run up to their appearance later in the year on Dragon’s Den.

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