PR Campaign: Northern Powerhouse - Charlton Hall
The Challenge
CLIENT’S BRIEF
To raise awareness of a renovated project that saw a Georgian family hall transform into an eccentric wedding venue. The idea was to raise awareness of the hall as early as possible to garner interest from brides looking to marry at a brand-new wedding venue.
Our Approach
THE TWIST
Our approach to initially raising awareness of Charlton Hall was to focus on promoting the interiors; which had a strong connection with London-based brands.
THE OUTCOME
By connecting with designers such as Matthew Williamson and Manuel Canovas through Instagram, those influencers shared progress of the renovation through their social feeds to reach combined audiences of over a million users.
For Editorial, Twist secured front page and DPS footage for the client within the Home supplement of the Sunday Times, which was subsequently shared on social media and online (with backlink to boost SEO) Further footage in the The Times included the publications featuring case studies of couples who married at Charlton Hall once the venue had opened.
Securing this coverage formed part of Charlton Hall’s ongoing press and social media campaign to raise awareness of the brand and ultimately attract couples to marry at the venue.
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