THE ROLE

You will be responsible for leading and driving forward marketing and media campaigns on behalf of our leisure clients using a timely, organised, planned and accurate structure determined by you.

The role will encompass setting and leading integrated communications campaigns using a broad range of digital and traditional channels appropriate to achieving our client’s priorities. Creativity, imagination and multi-tasking are key to this role, as is responsibility for deadlines, planning, organisation and managing your workload in a timely way.   
Key areas of responsibility will include:

ACCOUNT MANAGEMENT

• Developing and maintaining excellent working relationships with your clients to understand their campaign objectives and regularly reporting on performance 
• Engaging and liaising with clients to understand their briefs and to take the campaign lead with developing and executing those marketing strategies
• Maintaining and developing brand image and reputation through the press and digital content 
• Planning and managing marketing resource within agreed budgets 

DIGITAL & SOCIAL

• Desirable but not essential – Managing all paid promotion and PPC campaigns)
  Generating content plans across all digital platforms, including social and web, in order to drive awareness and engagement
• Creating and uploading engaging content across online channels including company websites, blogs and social media channels to effectively attract and engage target audiences through proactive communication 
• Managing and optimising client’s digital resources with a view to continuously improve and increase traffic and conversions if required as part of the client’s brief
• Analysing and monitoring data related to digital performance and reporting on key KPI’s to shape future plans and digital strategy
• Developing customer specific content, optimised for the appropriate platform 

PR

• Developing, implementing and evaluating a media relations strategy and approach, which is presented to and agreed with clients.
  Liaising with key journalists and pitching in relevant stories
• Quality assuring all press releases and media responses to ensure appropriate tone of voice and that narrative and key messages are communicated appropriately
• Developing a framework to monitor brand mentions 
• Nurturing key media relationships and managing requests from media enquiries
• Making recommendations for and managing the development of new PR opportunities 
• Identifying social media, blogger and other influencer opportunities for positive PR
• Seeking opportunities to comment on topical/industry updates for positive publicity